Reddit is a social media platform that features a large community with a unique culture. The site has its own rules and etiquette that businesses must follow when marketing on the platform. This audience has a reputation for being skeptical of brands and advertising, so marketers must use a creative and strategic approach when approaching the platform.
With millions of active users, the Reddit audience offers a unique opportunity for companies to engage with like-minded consumers. The website has thousands of communities, known as subreddits, that focus on niche interests, political views, hobbies, and more. Each of these subreddits has its own community of people with similar interests, which can be helpful for businesses looking to target a specific demographic.
There are several ways to market a business on Reddit, including using paid ads and community outreach. Paid ads can be run as CPM or CPV ads and are available as auctions on the Reddit Ads Dashboard. Reddit also allows businesses to post native ads within posts and conversations, which can be effective at reaching an engaged audience.
While some companies have a difficult time navigating Reddit, others are successful in finding a way to reach their target audiences on the platform. For example, Maker’s Mark created an ad in the r/ads subreddit, which was well-received by the audience. The ad used humor to make the ad less obtrusive and more relatable to the audience, which was key to getting the attention of Reddit users.
Companies can also reach Reddit users by hosting an AMA, or Ask Me Anything, thread. These threads allow an influencer or other company representative to answer questions from the community and promote a product or service. This type of campaign is most successful when the host can create an engaging and valuable Q&A, as well as promote it in a relevant subreddit to get the most engagement.
Lastly, companies can use a permission-based approach to reach the Reddit community. This involves creating a content calendar and planning how to interact with the community. This approach can be successful for both established and emerging brands, but it’s important to spend time observing the culture of the platform before attempting to promote a brand or product.
With a dedicated team and the right tools, you can successfully market your business on Reddit. The platform can be challenging to navigate, but with the right strategy, you can connect with a targeted audience and grow your business. Mailchimp’s software and tools can help you start promoting on Reddit with confidence. Start your free trial today to test our social media posting software and learn how it can help you with your marketing goals.