Backlink analysis is a key part of SEO. It can help you find new link-building opportunities and determine how well your competitors are ranking. It can also reveal the types of content that attract links in your niche and how you can improve your own.
A free tool like cognitiveSEO can help you analyze your competitors’ backlinks and discover potential opportunities for improving your own website. The software provides information about each link and a detailed report that includes its type, status (active or deleted), and citation flow.
AIOSEO
Unlike competitors, AIOSEO focuses on on-page SEO. Its competitor analysis tool provides detailed insights into backlink profiles, helping you optimize your content strategy and beat the competition. Its comprehensive backlink monitoring feature also allows you to track new and lost links, ensuring that your website’s link quality is healthy.
It also has a built-in broken link checker that scans for broken links and allows you to fix them without going into each post. This is particularly useful if your site has been compromised by malware that added bad links to your posts.
The plugin also supports XML and video sitemaps, as well as breadcrumbs. Its Schema Markup Integration feature lets you add rich snippets to search engine results pages, improving click-through rates. It also supports local SEO features, allowing you to manage Google My Business listings and optimize product pages for local search.
BuzzSumo
BuzzSumo is an easy-to-use tool for analyzing competitors’ backlinks. It also allows users to identify trending topics and content that resonate with their target audience. Its alert system also keeps users informed of new content, relevant keywords, and brand mentions.
The platform’s search tool allows you to find backlinks for specific pages or domains and sort them by social network. You can also export results for further analysis.
Another standout among backlink tools, Majestic SEO provides detailed reports on link profiles and other essential information. Its Site Explorer Summary is particularly useful in identifying important shifts in a site’s link profile, making it a valuable resource for SEO experts. Its daily reports and reliable authority scores offer supreme confidence in its insights. It also features an in-depth competitor analysis that makes it a must-have tool for SEO specialists.
PitchBox
Pitchbox is an outreach platform that streamlines the entire link-building process. Its automated follow-ups and customizable templates increase response rates and help agencies scale their outreach efforts. It also integrates with top SEO tools and conducts competitor backlink analysis to uncover opportunities that may be overlooked.
The tool uses a variety of data sources to find prospects, including online news sources, blogs, and Slack communities. Its advanced search features allow you to narrow your results by keyword or domain. The platform also offers a variety of reporting features to track the performance of your campaigns.
Pitchbox is a great option for SEO agencies and digital marketing teams. It is more robust than Buzzstream, but it has a higher price tag. Both platforms offer a range of features to manage the outreach process, but each has their own strengths and weaknesses.
Seobility
With a backlink analysis feature, Seobility can help SEOs discover opportunities to improve their website’s authority and search rankings. The tool also helps weed out toxic links and pinpoint new link-building opportunities. Moreover, it offers a comprehensive keyword tracker and competitive analysis tools that can boost the search visibility of a website.
The tool’s rank tracking feature allows users to monitor keywords over time, allowing them to make informed optimization decisions. Its recent feature expansion shows its commitment to staying up-to-date with the latest SEO trends and technology, which can be a selling point for sales professionals.
Additionally, Seobility’s competitor analysis tool enables users to analyze their competitors’ websites and uncover their top-performing keywords. This information can help you tailor your content strategy and gain a competitive edge.
CognitiveSEO
CognitiveSEO is a powerful tool that helps businesses streamline their SEO processes. Its features include keyword research, backlink analysis, competitor comparison, and rank tracking. The tool also allows users to identify toxic links and remove them from their site.
Another great feature of cognitiveSEO is its graphical data presentation. The backlinks are grouped according to their type (blog, personal website, parked domain, generic, forum) and displayed in a cloud-like format that is easy to read. The tool also provides information on whether a link is dofollow or nofollow and its anchor text distribution.
The cognitiveSEO platform also includes an API, which allows you to run in-depth link audits, track keyword rankings, identify shared content, discover new links, and recrawl lost links. The API returns data in JSON, which makes it easy to parse on either the client-side or server-side.