The better visibility your pages have in search engine results, the more likely it is that you’ll attract web traffic. That’s why SEO is so important.
Billions of searches are made every day and 85% of clicks go to organic search results. In other words, good SEO is a critical marketing channel for businesses of all shapes and sizes. More information can be found at SEO audit!
Keyword Research
Keyword research is a big part of SEO, and it’s important to know the many different ways that people search for keywords. This will help you understand the intent behind the searches, so you can find the most valuable phrases to target in your content marketing efforts.
When conducting keyword research, be sure to jot down all related search terms that you encounter, even if they don’t end up being your primary keywords. This will help you build your lists and ensure that you’re exploring all of the potential keyword opportunities available to you.
It’s also worth noting that entire websites don’t rank for keywords — only individual pages do. Knowing this helps you plan your strategy properly, so that each page can be optimized for its own unique set of keywords. Getting to know your competitors’ strategies can be particularly useful, as you can identify the keyphrases that they’re targeting and determine how competitive those are.
On-Page Optimization
On-page optimization involves optimizing the content and structure of your website to improve its search engine rankings. This includes things like optimizing page titles, meta tags, internal links and more.
Keywords are one of the most important elements of on-page optimization. Including your target keywords in your content helps Google understand what your page is about, and it will rank it higher for searches that match that topic. However, be careful not to over-stuff your content with keywords. Search engines look for natural, well-written content that provides value to users.
Other on-page optimization factors include meta titles and meta descriptions. These are short text descriptions that appear under your page title on search engine results pages (SERPs). They are not a direct ranking factor, but they can influence click-through rates from SERPs. You should also pay attention to your URL structure, as this can affect how search engines crawl your site. Shorter URLs are typically preferred over longer ones.
Link Building
Link building is the process of acquiring links to your website from external websites. This is a key factor in SEO because it signals to search engines that your content is valuable and relevant. It also helps drive targeted traffic to your site, which can lead to more leads and sales.
There are a variety of link-building tactics that can be used, but it’s important to only use white hat techniques. This means avoiding spammy or manipulative link-building strategies that violate search engine guidelines.
One way to build quality backlinks is by creating high-quality content that’s shareable. Another way is to reach out to influencers in your industry and ask them for a link. However, be careful when doing this, as it’s important to only get links from sites that are relevant to your business. Otherwise, it could hurt your rankings. Also, be sure to use the “nofollow” attribute on any links that you don’t want to influence Google’s ranking algorithms.
Content Creation
Every piece of content your business creates should have a determined purpose and add value to the lives of your audience. This can take many forms, from blog posts that focus on a single subject to guides that go deep into a topic and provide in-depth information. The content should also have a clear structure that makes it easy for your audience to read and navigate, with clear headings and sections. This will help keep them on your page longer, which sends a positive signal to Google and improves your SEO ranking.
A high-quality piece of content requires a skilled writer that understands SEO best practices and can craft a story with an audience in mind. This is the combination that top SEO professionals have mastered, and it can make or break your search engine rankings.